CapCenter HQ

CapCenter’s new space accommodates growth and fosters a welcoming & inviting environment.

A truly signature headquarter experience serves not only Richmond, but can host employees from all seven states they serve along the east coast. The design sought to create a first class client experience, seize opportunities to educate and sell, embody values of transparency, trust and value as well as facilitate innovation and interaction with leadership.

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Mortgage + Realty Services

Market: Corporate

Location: Glen Allen

Size: 60,000 SF

Year Completed: 2022

APPROACH

In a client focused service industry, CapCenter knew creating an inviting and engaging client experience would be paramount to the success of their real estate investment. With easy access to a hospitality center full of various beverages in the central lobby and adjacent Client Café, clients and visitors would feel welcomed at the onset. With innovative closing options both within the atrium suite of technology rich closing rooms and the exterior drive-up options, there is seamless process making each client’s experience tailored and painless. Conveying trust to CapCenter meant designing an interior reminiscent of home; warm colors, patterns and residential styling with added refinement to signal a professional service environment.

MEASURING OUTCOMES

Connections amongst staff foster a stronger internal unity; using a distributed plan method, with spontaneous touchpoints throughout, the environment facilitates interaction and innovation. Success was also measured in the intangible, one intern went from never wanting to spend time in the office, to expressing a wish to come in regularly.